Ronald Mcdonald House

Copywriter: Ninet Ayala + Kellan Gallagher
AD: Ana Laura Vallejo + Laney Davis

In moments when we're asked to donate money for important causes, we often think we need large amount of funds. But you have something just as valuable, your time.
By donating your time to Ronald McDonald House, you witness the difference a single hour can make. Seeing who we are, what we do, and why it matters before you ever give a dollar, is how you get to know us. 
Time changes lives, donate yours.
By bringing real stories and simple truths into everyday spaces, the campaign reminded audiences that when a child is in the hospital, family should never be far away.
Placed near hospitals and high-traffic areas, OOH turned awareness into empathy-and empathy into action.

 A real time calendar in public spaces showing exactly what Ronald McDonald House families need at specific times of day.
Whether it’s a ride, a home cooked meal, or support. Strangers become helpers the moment they sign up to fill a need.

What if time was the only currency? We introduced a vending machine where a scan locks in a volunteer shift, rewarding students based on the hours they pledge. This pop-up challenges the traditional idea of giving by meeting students at their financial level and bringing them directly into a reimagined RMHC kitchen to package meals, turning a moment of curiosity into a hands-on commitment.
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