Quip Toothbrush
Copywriter: NinetAD: Olivia BrzekMost routines live in the background..easy to skip, easier to forget. Quip brings your progress to the forefront, turning everyday brushing into trackable, shareable proof.
From streak screenshots to habit scores, we turned self-improvement into something you don’t just feel, you post. Get Quip Results. 
On social, we’ll give people the chance to get a free Quip toothbrush by sending us photos of their old frayed brushes.
Then, we’ll turn those submitted photos into a social series, showing that regular toothbrushes lack the result-giving quality that Quip does.
Quick dental hygiene results don’t just come with a better brush, it requires proper brushing time, too. Since Quip vibrates for exactly two minutes, we’ll create a Spotify playlist to make brushing your teeth more funAt the end of the year, Quip will feature a “smile-wrapped” campaign in the Quip app that will provide users insight on their brushing and dental hygiene habits, making it easier to track results. Along with that we'll have these tear away posters in major cities where you have a chance to grab a coupon and purchase a Quip toothbrush. 
