The Vanilla Edit at Target
Insight: Vanilla is a universally recognizable scent, but brands make it their own through distinct visual and emotional expressions that connect with different consumers.
The Ask: Develop a key visual that showcases Unilever’s vanilla-scented products and tells a cohesive and fragrance-forward story, inspiring Target guests to shop across categories
Indulge in vanilla for every moment
CW: Justin Peele + Ninet Ayala
Client approved KV
Alternative Lines
Discover comfort in every vanilla scent
Your next vanilla obsession starts here
There's no such thing as too much vanilla
The vanilla picks everyone's talking about
Bring home the comfort of vanilla
Add a little more vanilla to your cart
Slip into coziness with your favorites
Layer your vanilla favorites at home
Your next treat, vanilla favorites
Vanilla-maxxing? Shop your favorites