Essential Mist BAck to College
Insight: Parents want to help their kids create a comfortable, welcoming "home away from home." and scent is a powerful part of that.The Ask: Develop a key visual that focuses on the Air Wick Essential Mist, positioning it as a back to college essential for students and an ease for parents.Bringing your space, your vibe right into their dorm life.
Alternative Lines 800 miles away, and their dorm will smell like home.One less candle to worry about.Bring a touch of home to your dorm.Imagine being right at home.You've taught them everything. We got it from here.College vibes only with fresh fragrances.Saved the fresh scents.College drop off just got easier.Feel right at home.Study time elevated.